Atlanta center for cosmetic dentistry rebrand

 

ACCD provided some great input in regards to what they wanted their new branding to look and feel like. They are a 30-year old very successful luxury and high end brand that exudes confidence and knowledge while also being authentic, empathetic, understanding and friendly. Talking about the idea client and and how to attract this type of client, they stated that they wanted a more minimalistic brand with a more refined color palette.

 
 

Old Logo

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New logo

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Brand guidelines were created in order to establish the correct usage of logo, colors, fonts, and secondary logo.

Brand guidelines were created in order to establish the correct usage of logo, colors, fonts, and secondary logo.

Giving out high-quality coffee mugs, they asked to see what those could look like incorporating brand color and updated logo.

Giving out high-quality coffee mugs, they asked to see what those could look like incorporating brand color and updated logo.

Updated stationery was designed incorporating not only the new brand color and logo but also a beautiful watermark on the letterhead.

Updated stationery was designed incorporating not only the new brand color and logo but also a beautiful watermark on the letterhead.

Providing water bottles to their patients, these are the type of bottles in envisioned lined up in their office space.

Providing water bottles to their patients, these are the type of bottles in envisioned lined up in their office space.

Moving from plastic business cards to elegant, debossed cards.

Moving from plastic business cards to elegant, debossed cards.