American Cancer Society | Making Strides Against Breast Cancer Campaign 2018

This new campaign was such a great and meaningful project to work on for the American Cancer Society. From the initial photo shoot with the great photographer Fernando Decillis to photoshopping event imagery into the women’s bodies to then laying out all of the different pieces needed, it was simply a fulfilling campaign. Hours upon hours were spent working, talking, laughing, and coffee-consuming in a room with my amazing Art Director Nikki Vogel (who had initially come up with this idea). Hitting some walls here and there, we ended up figuring it all out and the end results are pieces we are immensely proud of. This campaign includes small and large printed pieces as well as web banners, hero images, and social media posts and gifs. 

 Paid Media Social GIF | American Cancer Society | Making Strides Against Breast Cancer Campaign 2018

Paid Media Social GIF | American Cancer Society | Making Strides Against Breast Cancer Campaign 2018

 Poster | American Cancer Society | Making Strides Against Breast Cancer Campaign 2018

Poster | American Cancer Society | Making Strides Against Breast Cancer Campaign 2018

 American Cancer Society | Making Strides Against Breast Cancer Campaign 2018

American Cancer Society | Making Strides Against Breast Cancer Campaign 2018

 Team Leader Kit | American Cancer Society | Making Strides Against Breast Cancer Campaign 2018

Team Leader Kit | American Cancer Society | Making Strides Against Breast Cancer Campaign 2018

 Tri-fold Brochure | American Cancer Society | Making Strides Against Breast Cancer Campaign 2018

Tri-fold Brochure | American Cancer Society | Making Strides Against Breast Cancer Campaign 2018

 Team Leader Kit | American Cancer Society | Making Strides Against Breast Cancer Campaign 2018

Team Leader Kit | American Cancer Society | Making Strides Against Breast Cancer Campaign 2018

 Team Leader Kit Poster | American Cancer Society | Making Strides Against Breast Cancer Campaign 2018

Team Leader Kit Poster | American Cancer Society | Making Strides Against Breast Cancer Campaign 2018

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