Since I’ve been working with @reinaandco on how to find my dream client, there have been a lot of ‘Oh’ and ‘Ah’ moments when it clicked and I had to dig in and find my answer in regards to my own business. It has been quite an interesting learning experience since she makes you think about your business and the clients you’d like to attract with multiple different exercises. Those exercises open some spaces that, without this program, I would have never thought about. But one thing she made me think about was my handle on Instagram. Since I changed my business name late last year from ‘Designed & Shot by Elena’ (rolls easily off the tongue, doesn’t it *eye roll*) to just MAAS, I now also had to think about what to call myself on my social media channels which was just shot_by_elena.
I started my accounts a while back when I was gung ho on leaving my designer career behind and solely focusing on photography. As life would have it though, an amazing design opportunity knocked on my door and as much as that opportunity scared the living hell out of me, I said YES. I love what I do and since then the ball has been rolling and more and more clients have been added to my roster.
So, I now also had to think about a new IG handle. Let’s move away from the whole ‘shot by’ thing and move into a more professional direction. The result is
I’ve been known to be a bit of a click bait whore and I have looked and googled a bunch of different programs that will help you with your own business, mentor you, support you, provide the right help for you, but none of those programs have been as intense as Reina’s. So, even though I have fallen just a tad off the wagon over the past few weeks since I’m transitioning to a new job while also working on my little side hustle, I will take time this weekend to catch up and dig in. It has started to make me think about my own business in a completely different way. But the name change for some reason was a biggie and it feels good to have something less cutesy and a little more adult-y.
So, for that little kick in the butt, thank you Reina. And the one or two of you who might be reading this, please come and follow me @maas_creative.